Yup, it's true... advertising sells. I have been seeing L'Oreal Paris' newest gloss--Colour Caresse Wet Shine Stain--in every magazine I pick up. Honestly, what is there not to love about the concept? Silky application, high shine, long lasting stain underneath. But does it deliver? I think it does! The base keeps my lips moist, soft and smooth and the stain doesn't "paint" my lips...it gives them a nice, soft, long lasting tint. Absolutely love it! Now available in 12 shades... and I hope they come out with more!! (Available in most retail outlets, MSRP $9.99)