Floral Fringe Cardigan | (Similar) Varsity Shirt | Awesome in Distress Baggies

I’m all about this winter’s Free People campaign with model Lily Donaldson. The first image sold me: it’s comfy casual and effortlessly cool, plus it’s in line with the feel of Isabel Marant’s Spring 2012 show, which I loved. (I even DIY’d a sweater from that collection here.) They made a really fun kaleidoscope video to accompany this catalog, which you should check out (at the bottom of this post).

Photos via Free People